B
- Big Data
- Bounce-Rate
- Behavioral Targeting
- Bot-Detection
C
- Callcenter
- Click-Through-Rate (CTR)
- Cookie-Tracking
- Conversion-Rate
- Cross-Selling
- Customer Experience (CX)
- Customer Journey Mapping
- Customer Lifetime Value (CLV)
- Customer Relationship Management (CRM)
D
- D2C (Direct to Consumer)
- Datenanreicherung
- Datenmanagement-Plattform (DMP)
- Datenschutz-Grundverordnung (DSGVO)
- Dialogmarketing
- Double-Opt-In
- Dynamic Content
E
- E-Mail-Marketing
- Echtzeit-Tracking
- Endkundendatensätze
- Erfolgsquote
F
- First-Party-Daten
- Funnel-Analyse
K
- Kaltakquise
- Kampagnenmanagement
- Kundenanalyse
- Kundenakquise
- Kundendatenbank
- Kundenprofiling
- Kundensegmentierung
L
- Lead
- Leadgenerierung
- Leadmanagement
- Lead Nurturing
- Lead Scoring
M
- Marketing-Automatisierung
- Multichannel Marketing
- Mobile-Tracking
- Multi-Touch Attribution
N
- Newsletter
O
- Omnichannel Marketing
- Opt-In
- Opt-Out
- Outbound Marketing
P
- Personalisierung
- Postwerbung
- Predictive Analytics
- Programmatic Advertising
- Push-Nachrichten
R
- Response-Rate
- Retargeting
S
- Segmentierung
- Server-to-Server-Tracking
- Single-Opt-In
- SMS-Marketing
- Social Proof
- Soft Bounce
- Scoring-Modelle
S
- Telemarketing
- Tracking
- Targeting
U
- Upselling
- User Behavior Tracking
U
- Verifizierung
W
- Web-to-Lead
- Whitelist
W
- Zählpixel
- Zielgruppenanalyse
- Zero-Party-Daten